How to Install Facebook Pixel on WordPress in 2020 (3 easy steps)

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In this video, I will show you how to install a Facebook Pixel on your WordPress website, in 3 easy steps.

If you do Facebook Ads and you are serious about that you would definitely want to target people that are already visiting your site and the Facebook Pixel will help you do just that and even more.

Table of contents:

Step 1: Go to your Business Settings 0:26
Step 2: Create a new Pixel and install it 1:32
Step 3: Create Custom Audiences 3:27

It will take some time until the audience is populated but from now on you can target people in this audience with Facebook Ads and convert them into customers.

The Facebook Pixel is active on your website now and you can select it every time you create a new campaign through Facebook Ads for Awareness and Consideration.

If you like this video please share it and then feel free to check out other videos on our channel.

Keep up the good work and see you in the next one.


#FacebookPixel #WordPress



Mazi has nine years of web development experience with the past five years spent honing his skills with WordPress plugins and themes. He's an expert in WooCommerce and is the author of the Simple Sales Tax plugin, a popular sales tax compliance solution for WooCommerce. Brett understands the importance of excellent communication, prides himself on producing high-quality code, and is comfortable working solo or as part of a team.

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